Bob Asher is a native of Portland graduating from Grant High School. He then received a degree from Oregon State in Accounting and Finance where he was a member of the Kappa Sigma Fraternity. Bob’s college summers were spent skippering a charter fishing vessel off the Oregon coast

Bob spent many years volunteering on the Mt. Hood Ski Patrol.  He is still an active volunteer with the Civil Air Patrol as a Flight Instructor and with Kiwanis supporting the Mt. Hood Camp for handicapped children.

Bob’s official insurance career started in 1976 as an underwriter with St. Paul Insurance companies followed by Fred S. James as a producer. In 1984 He left James and formed Asher Insurance Service, Inc. In November of 2012 Asher Insurance Service aquired a 50% interst in Rose City Associates and continued operation as Rose City Associates.