Both Pete and Bob started their official insurance careers at the St. Paul Insurance Companies in the late 70’s. Pete in the claims department and Bob in underwriting. Pete, a native of Minnesota was new to the insurance business while Bob, a native of Oregon grew up in an insurance family.  Both left the St. Paul to work on the agency side of the business.

In 1984 Bob left the large national brokerage and along with his wife and mother formed Asher Insurance Services to better serve their clients.  For similar reasons in 2002 Pete and Tom Jewett left the agency they were with and formed Rose City Associates.

In 2012 while attending an insurance class Pete and Bob were introduced to each other. Through conversations they discovered their agency philosophies were similar in always focusing on doing the right thing for the customer and creating a fun work environment. As a result, they decided to combine the two agencies and operate using the Rose City Associates banner.

Fast forward to October 2021, Rose City Associates joined Heffernan Network Insurance Brokers and is officially operating as Heffernan Rose City, LLC.